Background:
InkCraft is a mid-sized pen company that sells premium gel pens, fountain pens, and stationery through its website. They’re looking to grow their direct-to-consumer sales, engage more with pen enthusiasts and creative professionals, and reach new customers.
The Affiliate:
Alex is a productivity and journaling influencer with a strong presence on YouTube and Instagram. They share content around bullet journaling, creative writing, study habits, and desk setups. Their audience is a mix of students, artists, and working professionals.
Affiliate Campaign Plan
1. Sponsored Content + Affiliate Links
Alex produces a YouTube video titled: “My Favorite Pens for Writing and Journaling in 2025”.
In the video:
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Alex highlights the quality, design, and smooth ink flow of InkCraft pens.
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They show how the pens look on paper using a journal spread.
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They include a personal story: “I started using InkCraft last year when I wanted to level up my journaling – and I haven’t switched back since.”
The video description includes a trackable affiliate link with a discount code: ALEX10 for 10% off at InkCraft’s website.
2. Instagram Stories + Reels
Alex posts short-form videos:
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Writing affirmations and to-do lists using different InkCraft pens.
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Showing “before and after” desk setups with InkCraft pens displayed.
They include a swipe-up link to the product page, again using their affiliate code.
3. Giveaway to Drive Engagement
Alex and InkCraft co-host a giveaway:
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Prize: InkCraft’s full luxury pen set + a custom journal.
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To enter: Follow both accounts, like the post, and tag 2 friends.
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Bonus entry for sharing the post in Stories.
This increases visibility and brings InkCraft in front of a new but aligned audience.
4. Blog Post SEO Play
Alex writes a blog post: “Best Pens for Bullet Journaling in 2025”
It includes high-quality images, comparisons, and a review of InkCraft. They include affiliate links to the InkCraft site.
Outcomes
Sales Conversion:
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Alex’s code is used 312 times in the first month, generating $8,000 in sales.
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Average order value rises due to Alex recommending bundled pen sets.
Audience Engagement:
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The giveaway post gets 2,400 likes, 700 comments, and 1,200 new followers for InkCraft.
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The video has a 6.3% click-through rate on the affiliate link.
New Customer Reach:
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78% of affiliate link purchases come from first-time buyers.
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InkCraft’s email list grows by 500+ from giveaway signups and blog opt-ins.